In summary, Goldofu struggles to capture the strategic elements of basketball for two reasons: strategy is not abstracted away from gameplay in basketball like football; and 2 because strategy must be executed real-time during gameplay, NBA Live fails to make this meaningful as precision control on mobile is too complex to direct team play and individual units.
If it wasn't clear already, I'm a huge basketball fan who has loved playing NBA-based video games: from NBA Jam on the Sega Genesis, to Kobe Bryant's NBA Courtside on the Nintendo 64, and now NBA 2K17 on the PS4. I believe that a great basketball game needs to adequately address all 3 pieces of the Strategy-Team-Unit puzzle; while my suggestions may seem like a radical departure from the tried and true EA Sports Mobile formula, we need to accept that basketball is a very different game from football and the mechanics need to be adjusted accordingly.
For the football illiterate, here's a quick crash course on game basics – players take turns playing offense and defense, with the goal of the offense being to advance the ball to the other side of the field field length is 100 yards. Offense employs a variety of strategies or "plays" to move the ball forward, which fall into the categories of running or passing. Defense tries to prevent the offense from moving forward, and also employs plays to shut down the offense.
A Head-to-Head opportunity with a fellow Madden Mobile player. This menu allows you to size up your opponent based on their Level, Division status and Team Rating. On the surface this may not seem like that big of an achievement, but it's a great innovation on Madden that makes it feel natural to how we have become accustomed to player vs. player interactions on mobile. Madden takes this Head-to-Head mechanic nfl coins and makes it the engine that powers Leagues.